How to Stop Overthinking Your First Cold Emails

Overthinking emailing prospects or talking to potential customers?

EVERYONE is guilty when they first get started prospecting 👋

Try breaking your outreach down into 3 simple steps:

1) Personalize
2) Problem
3) Ask

Personalize:
Doesn’t have to be in-depth. A simple, “I heard you on a recent podcast”, “congrats on the recent funding with X”, or even simply “I went to IU, too (and never left Bloomington). Go Hoosiers!”

Problem:
Name the problem you believe they are having.

Ask:
Could be litterally anything. Meeting, quick demo, or a simple question. The point here is to get them to respond.

That’s it!

Keep it short and stick to a simple script like this to not overthink that first cold email in your startup sales journey.